Tuesday, October 25, 2011


My friends at Nintendo sent me something new.

Let's take a moment to step back from the simple glory of games showing up on my front porch; the creativity of the packaging and quality of work amazes me.

Look at this box:

Hand painted.

I envision a little Brand About Town sweatshop where an assembly line of sharply-dressed marketing genii% carefully hand paint and hand build these packages.

Plus, this cool tag:

I was just thinking to myself, "Self,§ what are you going to do with that tag?" Then I realised I never removed it from the box, so I have no idea how long the chain is. There's some chance I'll recognise its intended use if I actually look at the thing.

I'm a dork.

You may remember the story of how I skipped the video game revolution.

Well, I like Professor Layton. I like Professor Layton because he doesn't make me feel stupid, clumsy and inept. No, Professor Layton makes me feel *smart*. I whiz through the Laytonverse, solving puzzles, searching for coins and I don't lose.

I get stuck sometimes, but the aliens don't land on my head because the time's run out.

And that's why I like Professor Layton.#

FOOTNOTE (crossed): They've sent me a few new things over the last couple or *mumblefourmumble* months, but I haven't told you here. If you really loved me, you'd follow me on The Twitter. I talk a lot on The Twitter.

%FOOTNOTE (percented): I've met the Nintendo team from Brand About Town. They are all bright and remarkably well dressed.

FOOTNOTE (double-crossed): I suspect BAT commissioned these, but I'm still envisioning marketing elves at a workbench with tiny hammers.

§FOOTNOTE (swerved): My little voice always calls me Isabelle.

FOOTNOTE (paragraphed): I have no explanation for my fascination with Guitar Hero, which makes me feel stupid, clumsy and inept every time I play it.

#FOOTNOTE (pounded): And that's what I did on my summer vacation.

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