Hans thought, "It's tax season. There could be a tax-related billboard."
I thought, "The economy's bad. Maybe they don't have as many advertisers and will fill the space with a charity ad."
I actually thought for a moment, "What if it's advertising free tax prep for low-income or homeless persons?"
We didn't have to make any hard calls like that. We were so far wrong it's just a little sad.
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